Fan relationships are no longer a guarantee. It’s now harder and more expensive for fans to follow the teams they love. As fandom gets harder, teams, leagues, and media partners may start to feel the strain of declining fan engagement. But sports still command outsized attention, and the brands that sustain fan engagement will be the ones that focus on durable attention.

Check out the full report from Braze to learn more about:

• How the landscape of fandom has changed in the era of streaming media and rising ticket prices
• What brands can do to sustain relationships through fragmented attention, offseasons, and even the occasional losing streak
• Why the concept of Fan Equity could help marketers rethink their relationship with fans