
How Wahl Grew Buy Box Ownership by 625% and
Scaled Into Four New European Marketplaces

Selling across multiple marketplaces creates a common risk: fragmentation.
Without consistent Buy Box control and a coordinated approach to expansion,
brands lose visibility, revenue, and the ability to compete on their own terms.
In this case study, learn how Wahl, the hair care and personal styling brand
trusted in over 165 countries since 1919, partnered with Pattern to regain Buy
Box control on Amazon, expand across new European marketplaces, and
build a scalable advertising strategy.
By deploying Pattern's Repricer technology to win back Buy Box ownership,
working with legal partner Vorys to enforce against unauthorised sellers,
launching on four new marketplaces including OTTO, Zalando, Allegro, and
MediaMarkt, and using Pattern's AI-powered ad tool Destiny to target generic
category keywords, Wahl achieved:
Download the full case study to learn more.
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