Author: i.mali@alticormedia.com

  • The Radical ROI of Gen AI

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    The Radical ROI of Gen AI

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    Global research shows that enterprises are winning big with generative AI. We dove into their strategies and measured their outcomes.

    Based on research by Enterprise Strategy Group:

    • Nearly three in five organizations worldwide are already using gen AI
    • 92% of early adopters say their gen AI initiatives have paid for themselves
    • Those who have calculated the ROI are seeing a return of 41%

    See How Generative AI Has Changed the Game

    Researchers at Enterprise Strategy Group surveyed 1,900 business and IT leaders to find out how the first wave of gen AI adoption is changing business.

    Short answer: It’s making them richer.

    For more, download the full report today.

    Please fill out the form below to access the content:

    C44620 – Snowflake FY25Q4 EMEA DT Campaign Linked-108.6 – The Radical ROI of Gen AI

  • A Practical Guide to AI Agents

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    A Practical Guide to AI Agents

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    The next evolution in AI is here. Agentic AI is a form of artificial intelligence designed to function autonomously. But how is it different from traditional AI and generative AI?

    Agentic AI can make decisions, perform tasks and adapt to its environment without constant human intervention to automate a broader range of tasks with minimal supervision.

    Download your complimentary copy of “A Practical Guide to AI Agents” to learn more, specifically:

    • What are AI agents and how they differ from traditional AI and generative AI
    • The key benefits of the technology, use cases by business function and industry, and real-world success stories
    • Critical considerations for security, compliance and ethical AI deployment
    • Five considerations to a practical roadmap for implementing agentic AI in your organization

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    C44620 – Snowflake FY25Q4 EMEA DT Campaign Linked-108.6 – A Practical Guide to AI Agents

  • A Practical Guide to Agentic AI for Customer Experience

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    A Practical Guide to Agentic AI for Customer Experience

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    Key concepts and use cases to optimize CX and drive marketing ROI

    When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to automate a broader range of tasks, including core business functions.

    Download the guide to learn:

    • What agentic AI is and how it differs from traditional AI and gen AI
    • Key business benefits of agentic AI with a focus on customer experience, sales and marketing
    • Real world success stories and industry use cases
    • Critical considerations for security, compliance and ethical AI deployment
    • Best practices for implementing agentic AI in your organization

    Please fill out the form below to access the content:

    C44620 – Snowflake FY25Q4 EMEA DT Campaign Linked-108.6 – A Practical Guide to Agentic AI for Customer Experience

  • When and How to Move Splunk to a Hybrid Cloud Environment

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    When and How to Move Splunk to a Hybrid Cloud Environment

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    Accelerating digital transformation is top of mind for many organizations to build superior digital experiences through full-stack integration across business processes. To succeed in this area, you need to build this digital resilience to prevent security and IT issues from impacting your customer experiences, respond quickly when they do, and be able to adapt to anything that comes your way.

    For many enterprise organizations, the key to digital transformation lies in the speed, scalability, and cost savings of the cloud. But not every organization can move completely to the cloud for a wide variety of reasons.

    In this new eBook, learn why deploying a hybrid Splunk environment allows you to take advantage of the best of both worlds and gain insights into the flexibility you need to deliver powerful security and observability outcomes whether on prem or in the cloud.

    Please fill out the form below to access the content:

    C01072-Splunk – When and How to Move Splunk to a Hybrid Cloud Environment

  • The Essential Guide to Data

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    The Essential Guide to Data

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    Data is one of the most improperly used and mismanaged assets of any organization. It comes in a dizzying array of unpredictable formats, volumes and velocity. But it contains powerful business and operational insights that can help you quickly diagnose service problems, detect advanced security threats and even uncover the fingerprints of fraud.

    This comprehensive e-book provides a high level overview of common data types and sources, and the value it can provide across your organization in IT, security, business analytics and IoT use cases.

    Register for your complimentary copy of The Essential Guide to Data to learn about

    • Where you should look for machine data and what it can tell you
    • The use cases supported by each data source
    • Best practices to help you get the most value out of your data

    Please fill out the form below to access the content:

    C01072-Splunk – The Essential Guide to Data

  • Must-Haves for Managing Multicloud Complexity

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    Must-Haves for Managing Multicloud Complexity

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    Virtually all organizations today are already operating in a multicloud or hybrid cloud environment. However, the supporting systems that ensure success haven’t kept pace.

    Security, IT and DevOps teams are realizing that their previous approaches to monitoring and troubleshooting are not sufficient for the new, more complex cloud landscape. Organizations must change how they manage across their environments and put in place a data backbone.

    With the right data backbone, organizations see outcomes such as:

    • Enhanced security across a larger attack surface: 40x increase in assets monitored and an eight-fold increase in data analyzed per day
    • Improved observability and reduction in performance issues: 99% decrease in incident response workload
    • Innovation across distributed ecosystems: Additional choice and flexibility, plus more time freed up for teams building new products for customers

    Read more in this guide to learn what capabilities are needed to power a data backbone and successfully secure, operate and innovate in multicloud and hybrid cloud environments.

    Please fill out the form below to access the content:

    C01072-Splunk – Must-Haves for Managing Multicloud Complexity

  • How to Prevent Data Downtime With Machine Learning

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    How to Prevent Data Downtime With Machine Learning

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    You know your data is valuable, and you know that unplanned downtime in any system is a bad thing. So you can imagine why data downtime — when your organization suffers a lost, disrupted or incomplete connection to its data — can be an especially vexing problem.

    Data downtime isn’t just an annoying issue, it’s an expensive one. So how can organizations minimize data downtime? Download “How to Prevent Data Downtime With Machine Learning” to learn:

    • The real cost of data downtime.
    • The top reasons organizations lose connection to their data.
    • How machine learning (ML) and anomaly detection can reduce downtime.

    Please fill out the form below to access the content:

    C01072-Splunk – How to Prevent Data Downtime With Machine Learning

  • Maximize the value of your data to unlock ROI

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    Maximize the value of your data to unlock ROI

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    Customers have come to expect personalized experiences based on all the data that brands today collect. And with more options for people to choose from than ever before, the brands that can’t deliver won’t remain their favorite ones for long.

    Luckily, we can help. The Braze Data Platform is designed to simplify integration and reduce the marketing support burden for technical teams —and that means getting time back to focus on strategy, products, and solutions that are core to their business.

    So, what kind of goals should organizations have for unifying data and reducing technical burdens? Find out in this guide, plus:

    • How to seamlessly mobilize any data from any source
    • How to scale real-time customer experiences without latency
    • How building self-sufficiency into your marketing stack can future proof your business
    • Real examples of effective data integration and activation”

    Please fill out the form below to access the content:

    A134AE-Braze, Inc. Braze FY26Q4 ASIA 2T wQQ – Winback- Linked-108.6 – Maximize the value of your data to unlock ROI

  • From efficiency to effectiveness: How AI is transforming customer engagement

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    From efficiency to effectiveness: How AI is transforming customer engagement

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    From efficiency to effectiveness: How AI is transforming customer engagement

    AI has moved past novelty. Brands are learning to use it with real sophistication. Early AI tools delivered efficiency. The next wave delivers effectiveness—helping marketers build deeper relationships, unlock creativity, and hit the business goals that matter most.

    This guide shows how to shift your focus from speed to strategy with AI. Inside you’ll find:

    • Why efficiency isn’t enough in customer engagement
    • Ways to make AI your strategic marketing partner
    • Real examples of AI delivering measurable results”

    Please fill out the form below to access the content:

    A134AE-Braze, Inc. Braze FY26Q4 ASIA 2T wQQ – Winback- Linked-108.6 – From efficiency to effectiveness

  • Braze Migration Guide

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    Braze Migration Guide

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    Migration made easy

    Sticking with your existing marketing technology might seem like the path of least resistance—but in today’s fast-moving world, it often ends up holding your brand back. From rising tech debt to slow campaign rollouts and missed opportunities for real-time engagement, outdated platforms create friction that modern teams can’t afford.

    Whether you’re evaluating a transition from a legacy system or replacing a tangle of point solutions, our guide gives you the clarity and confidence to make your move—fast.

    Download the guide to discover:

    • The biggest challenges (and hidden costs) of sticking with outdated platforms
    • How to avoid common migration pitfalls and cut complexity
    • A step-by-step breakdown of how top brands migrate faster—with help from Braze”

    Please fill out the form below to access the content:

    A134AE-Braze, Inc. Braze FY26Q4 ASIA 2T wQQ – Winback- Linked-108.6 – Braze Migration Guide