Customers are encountering AI agents more often, but expectations are high and trust is fragile. This chapter shows where customers prefer AI vs. humans, which trust signals (clear labeling, human oversight, and opt-outs) build confidence, and the identity controls that keep interactions safe without adding friction.

Read it to learn:

• Where customers are comfortable with AI agents and when they     prefer humansHow to secure agents before, during, and after login
• The trust signals that matter: clear labeling, human oversight, and    opt-outs
• How willingness to share data varies by context and user segment
• The identity controls that reduce risk: agent authentication, secure   token handling, asynchronous authorization, and fine-grained         access for RAG