For millions of retail and ecommerce businesses around the world, Black Friday and Cyber Monday marks one of the busiest shopping periods of the year. The 2024 Black Friday and Cyber Monday weekend saw record-breaking online sales, with over 35,000 Stripe customers having their highest selling day ever during the four-day period. Stripe has identified three key trends behind this spend data to inform retailerers’ strategies for a successful peak season in 2025.